Thursday 31 January 2013

Redefining movies through AR

What do you do when watching passively a film on a screen does no longer excite your cinephile senses despite the latest 3D HD video and sound technologies? You experience  an augmented reality movie.

Augmented reality technologies have been portrayed in films for decades, some of the most popular being the Terminator series, Minority Report, Avatar and Tron, but these are not the kind of augmented reality movies we are referring in this article.

What we mean by “augmented reality movie” is the film that allows the viewer to experience and interact with the movie (i.e. set, action, characters) in real-time, altering their perceptions, sensations and conceptions about reality.

Augmented reality refers not only to a merger of digital data and real information but also to an interaction between both. One of the core indicators of any AR application’s success is its degree of interactivity. The same thing applies to an augmented reality movie. If the viewer cannot interact with any element of the film, their experience is almost equal to seeing it on a normal TV, which makes the entire AR concept obsolete

The video below shows an app by the name 'Augmented reality Cinema', allowing its users to augment characters, objects etc to real spaces. Imagine the possibilities of AR in entertainment!

No comments:

Post a Comment